Free cases for everyone... with a little twist!
Oxford, 29 Jan. 2016
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| Image credits: AdCase |
AdCase, a new Oxford-based startup wants to revolutionise the phone case market by giving away cases for free. But, how can a newly founded startup afford something like this?
How it began
Business model innovation on the phone case market
AdCase's business idea originated as the team thought about the phone case market and its high prices for commodities. As they noticed that slight changes to modules of the established business model could have a big impact on the outcome, they were enchanted and tried different approaches.
The new model of phone case sales
The established business model of a phone case company is basically build on brand awareness. As customers value a brand's image, these commodities can be sold for more than their inherent manufacturing costs - which is not much. And as these products are commodities, their price should be near to the manufacturing costs, they should be cheap or, in the case of AdCase, even free.AdCase's business model
AdCase has a "two-sided platform" business model
On one side, there are smartphone, tablet or notebook owners. In 2016 it is said that there will be 2 billion smartphone users worldwide. As not all of them are interested in buying expensive cases - only 3 in 4 smartphone users buy phone cases - there still may be some of them who have an interest in cases for their devices. This is a new customer segment regarding the established business model of the industry.On the opposing side, there are local businesses that would like to try new and attractive ways to advertise. As we all know advertisements on cars, until now no one seems to have taken this idea to the phone case market. Therefore, the AdCase team saw an opportunity and is going to build a business around it.
Future outlook
The team is now working to find sufficient persons that are interested in free advertising cases as well as interested local businesses which are interested in advertising their brands. Also, they are starting to build up a supply chain for their cases. We will surely hear more about them in a future post.
http://goo.gl/forms/Cy4C3JMPpl
Register for a free case
Regardless whether you have an interested in free cases or if you want to advertise on them, AdCase invites you to register using the following survey. It just takes 2 minutes and there are no strings attached: AdCase will contact you if they have an offer for a case that might suit you - and if you don't like it just tell them.http://goo.gl/forms/Cy4C3JMPpl
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About this Blog
Splendid Startups is a Blog about real-life Entrepreneurship. The blog's goal is to learn from startups and their day-to-day experiences: a startup diary so to speak.
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